...

<object id="SopPlayer" name = "SopPlayer"
    classid="clsid:8FEFF364-6A5F-4966-A917-A3AC28411659"
    height="350" width="450">
    <param name="AutoStart" value="1" />  
    <param name="SopAddress" value="sop://broker.sopcast.com:3912/111617" />
    <param name="ChannelName" value="ProTV" />
</object>